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HELLO!

XIN CHÀO!

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My name is Nhi Pham. At work, others know me as Nikki, or 'Magician'.

I’m a London-based product designer from Viet Nam. I design experiences that spark new discoveries and interests.

     

Currently, I'm growing a user base for VEED.io, an on-browser video editing tool. Before that, I was at Lightricks, re-building AI-powered photo editing app Photoleap and its workflow. And at the start of lockdown, I designed in-app HTML5 microsites (aka 'H5's) in the Content team at TikTok. My tool was a no-code builder called 'Magic', hence the nickname.

 

These days, I spend most of my time ideating and prototyping on Figma/FigJam, informing design decisions with the help of Amplitude or Tableau. Sometimes, I tinker with Lottie and ProtoPie, and build sites on Webflow and EditorX.

UX/UI & PRODUCT STRATEGY

with experience in short-form content and AI/computer vision

EDITORIAL & CONTENT DESIGN

for TikTok Discover and 'For You' tabs, and Photoleap's Home tab

DESIGN SYSTEM & TRAINING

to support the growth of design and non-design teams across EMEA

EXPERIMENTS & INSIGHTS

on mobile apps' user behaviour and growth opportunities

THE LITTLE WINS:

2020 - 2021 TikTok Employee Awards

Nominated for The Rising Star, The Unsung Heroes, The Mission Impossible awards

2019 - 2020 Santander Start-up Bootcamp

Winner at the Countdown to Launch bootcamp, for a pitch of a local explorer app idea

2018 - 2019 Business Wales Idea Bootcamp

Finalist at Big Ideas Wales bootcamp, for the same local explorer app idea

2018 Virgin Money's Student Lifestart

Silver winner with a design concept for Sony's digital movie gifting tool

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