My name is Nhi Pham. At work, others know me as Nikki, or 'Magician'.
I’m a London-based product designer from Viet Nam. I design experiences that spark new discoveries and interests.
Currently, I'm growing a user base for VEED.io, an on-browser video editing tool. Before that, I was at Lightricks, re-building AI-powered photo editing app Photoleap and its workflow. And at the start of lockdown, I designed in-app HTML5 microsites (aka 'H5's) in the Content team at TikTok. My tool was a no-code builder called 'Magic', hence the nickname.
These days, I spend most of my time ideating and prototyping on Figma/FigJam, informing design decisions with the help of Amplitude or Tableau. Sometimes, I tinker with Lottie and ProtoPie, and build sites on Webflow and EditorX.
UX/UI & PRODUCT STRATEGY
with experience in short-form content and AI/computer vision
EDITORIAL & CONTENT DESIGN
for TikTok Discover and 'For You' tabs, and Photoleap's Home tab
DESIGN SYSTEM & TRAINING
to support the growth of design and non-design teams across EMEA
EXPERIMENTS & INSIGHTS
on mobile apps' user behaviour and growth opportunities
THE LITTLE WINS:
2020 - 2021 TikTok Employee Awards
Nominated for The Rising Star, The Unsung Heroes, The Mission Impossible awards
2019 - 2020 Santander Start-up Bootcamp
Winner at the Countdown to Launch bootcamp, for a pitch of a local explorer app idea
2018 - 2019 Business Wales Idea Bootcamp
Finalist at Big Ideas Wales bootcamp, for the same local explorer app idea
2018 Virgin Money's Student Lifestart
Silver winner with a design concept for Sony's digital movie gifting tool